Save Water, Save Holi!!!

As we eagerly await the Indian Festival of Colors - Holi, we would like to share a bad news and a good news with you.

Bad News: Our very beloved festival also stands threatened from us the humans.

How???
Indiscriminate exploitation of the natural resources and an unending interference with natural systems have left our human evolved systems threatened by our own actions. Nature is the common element threading the diverse beads of cultures and traditions across societies. However, today this natural element stands disrupted by our modification. Today we stand amidst a water crisis which threatens existence of life. Over 1.1 billion people in this world live without clean drinking water. And yes our very own festival Holi, an occasion which marks the turn of seasons stands threatened of losing its existence.

Though colors form the attraction of the festival but water adds the element of wit in the festival. All the fun and energy of this festival is now at stake of our own actions. If we continue to be ignorant about our usage of water and don't use it judiously then we may be responsible for depriving our future generations from the culture and fun we inherited from our ancestors.

Ignorance today can lead to an endless guilt and dis-satisfaction. Choice is ours and need to be made today.

Good News: We can still make a difference

'You' can Save Holi and have all the fun by simply making a green choice of using edible/ herbal colors over the commonplace chemical colors.

3 ways in which edible colors help you save water:

1. Preparation of these colors involve minimal direct usage of water and often rely on physical processes of mechanical powdering and mixing of ingredients like dried flowers, arrowroot, turmeric etc.
2. Unlike the chemical colors which demand use of water, these colors can be used in the dry form to leave you with colorful and natural impressions of Holi
3. Buckets of water which you drain in the bathroom struggling to get rid of the chemical colors can be saved by using these natural colors which are fun while playing and even after Holi is over.

Hence, to relive the fun of Holi year after year, make a difference by playing a water neutral holi. It doesn't costs you much but draws you an endless satisfaction of doing your bit for your fellow beings and your own planet.